Put The Wind Back Into Your Sales

February 9, 2015 by Andy Crow

Put The Wind Back Into Your Sales

It takes a certain type of person to be a sales person. You have to be confident enough to talk to prospective clients and also thick skinned enough to not be scared of rejection. A good salesperson has to persuade a client that they need something that they perhaps didn’t realise they needed. For example if someone walks into a shoe shop, the chances are they have seen a pair in the window that if they find comfortable, they will buy. However convincing a client that they need a better website is more difficult. They already have one and seem happy enough with it. You need to provide analytical evidence to show how an upgrade could benefit their business.

A number of recent studies have shown that many companies that are using sales outsourcing have a competitive advantage over companies that retain these functions in house. It’s common for companies to outsource "non-core" functions such as IT, Logistics, Human Resources and Advertising, so why not Sales?

Building your own successful sales team isn't easy. When hiring an individual onto a sales team they have to learn the ethos and structure of the company which takes time and is costing you money. An outsourced sales team hits the ground running eliminating this educational time of a new hire.

The main advantages of outsourcing are that they can create a quick and efficient market penetration strategy. It reduces your cost-of-sales from salaries, benefits and travel, and also eliminates tools costs such as phones and laptops.

Contract sales people share the need to succeed with their clients. They have only one mission – to generate sales for clients. Professionally managing clients’ customers is critical to both the clients and outsourcing company. At Chorus Business Advisers we work closely with our clients, pin-pointing their target market and researching prospective clients, before contacting businesses. We all know how an un- unprepared cold call goes down.

Finally outsourced sales forces bring more to the table. They can bring a new perspective and infuse companies with energy and enthusiasm that is often lacking in a challenging marketing place.

It is a one of the few real win-win situations.

For more information or advice please contact Chorus Business Advisers on 0845 867 1263 or email info@chorusadvisers.co.uk.

This article is by Andy Crow at Chorus Business Advisers